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Focusing on the intersection of business management and sustainability, this book addresses the challenges owners and managers face in ensuring profitable returns on capital investments in the tourism sector. It explores how to meet the expectations set by marketing claims while addressing environmental and social responsibilities. By offering a holistic approach, it provides a thorough analysis of strategies for governments, developers, and customer-investors, aimed at developing sustainable tourism operations that are both profitable and responsible.
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The Business of Resort Management, Peter Murphy
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- Pubblicato
- 2015
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