Public Relations in China

Building and Defending your Brand in the PRC

Autori

• D. Wolf

Parametri

Pagine

240pagine

Tempo di lettura

9ore

• Economia e affari

Maggiori informazioni sul libro

Providing insightful guidance for business owners and PR professionals, this book offers a clear roadmap to establishing corporate credibility in China. With practical advice and real-world case studies, it simplifies complex concepts and serves as a valuable resource for building and defending a brand in the Chinese market.

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Lingua: Inglese

Pubblicato: 2015

(In brossura)