Analyzing Political Communication with Digital Trace Data

The Role of Twitter Messages in Social Science Research

Autori

• Andreas Jungherr

Parametri

• 244 pagine
• 9 ore di lettura

• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

The book presents a framework for analyzing political communication during election campaigns, utilizing digital trace data to document political behavior and opinions. It explores how users interact with digital services in politically relevant contexts, generating data that can reveal insights into political events. Key mediating factors, such as users' political interests and attitudes, are essential for interpreting this data accurately. The author's detailed analysis focuses on Twitter messages related to the 2009 federal elections in Germany, making it a valuable resource for scholars and political practitioners.

Lingua: Inglese

Pubblicato: 2016

(In brossura)