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The paper analyzes Carrefour's potential entry into the UK market as a leading European retailer. It highlights favorable conditions for success despite high competition, emphasizing the company's strategic capabilities in navigating challenging markets. Carrefour's extensive global sourcing network and expertise in internationalization and innovation are noted as key advantages that position it well for a sustainable market entry. The findings suggest a strong opportunity for Carrefour to leverage its experience and strategies in this new environment.
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Entry strategy for Carrefour for entry into the UK market, Andre Schroeder
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- 2012
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