Annual Editions: Marketing 04/05

Autori

• John E. Richardson

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on the intersection of marketing theory and practical application, this edition features a variety of articles that explore how different industries implement marketing principles in their operations and strategic planning. It provides insights into the diverse interpretations and uses of marketing concepts by various firms, making it a valuable resource for understanding contemporary marketing practices. Additionally, it is supported by an online platform for further student engagement and learning.

Per saperne di più

Lingua: Inglese

Pubblicato: 2003

(In brossura)