Conflicting Accounts

The Creation and Crash of the Saatchi Saatchi Advertising Empire

Autori

• Kevin Goldman

Parametri

• 416 pagine
• 15 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.

Lingua: Inglese

Pubblicato: 1998

(In brossura)