What Happened To Advertising? What Would Gossage Do?

Autori

• Massimo Moruzzi

Parametri

• 92 pagine
• 4 ore di lettura

• Marketing e PR

Maggiori informazioni sul libro

Exploring the complexities of online advertising and social media, this book delves into the often-overlooked consequences of digital marketing. It examines how these platforms manipulate user behavior, impact privacy, and contribute to societal issues. Through a critical lens, the author reveals the hidden truths behind the algorithms and strategies that drive engagement, urging readers to reconsider their relationship with technology and its pervasive influence on everyday life.

Lingua: Inglese

Pubblicato: 2017

(In brossura)