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The book explores the essential insights that economists provide to business executives, emphasizing the relevance of economic principles in everyday decision-making. It addresses critical issues such as production choices, resource allocation, and market understanding. The text critiques traditional economics literature for its complexity and lack of practical application, suggesting that it often alienates managers who seek actionable strategies. By bridging the gap between economic theory and business practice, the book aims to make economics more accessible and useful for decision-makers.
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Executive Economics, Shlomo Maital
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- Pubblicato
- 2010
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