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The book explores how the evolution of China's markets necessitates adaptive marketing strategies across various industries, such as telecommunications, automotive, hospitality, and more. It delves into the implications of economic transition on these strategies, while also addressing the dynamics of joint ventures, collective enterprises, and state-owned businesses. Contributors provide insights into the unique challenges and opportunities faced by marketers in this rapidly changing economic landscape.
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Chinese Economic Transition and International Marketing Strategy, Ilan Alon
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- 2003
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