Apple's approach towards innovation and creativity

How Apple, the most innovative company in the world, manages innovation and creativity.

Autori

• Christoph Müller

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on innovation and creativity, this essay analyzes how Apple has positioned itself as a leader in the consumer electronics industry. It explores the essential characteristics of an innovative organization and contrasts Apple's unique strategies with current innovation management principles. The paper also examines employee reactions to Apple's work environment, identifies potential shortcomings in its innovation approach, and offers recommendations to address competitive pressures for sustained organizational success.

Lingua: Inglese

Pubblicato: 2011

(In brossura)