Heads, You Win!

How the Best Companies Think--And How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organiza

Autori

• Quinn Spitzer
• Ron Evans

Parametri

Pagine

304pagine

Tempo di lettura

11ore

• Gestione

Maggiori informazioni sul libro

Exploring the origins of major corporate blunders like New Coke and AT&T's acquisition of NCR, this book delves into the factors contributing to these mistakes. It offers insightful analysis and explanations, helping readers understand the underlying issues that lead to such failures in the business world.

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Lingua: Inglese

Pubblicato: 1999

(In brossura)