The Business of iPhone and iPad App Development

Making and Marketing Apps that Succeed

Autori

• Dave Wooldridge
• Michael Schneider

Parametri

Pagine

476pagine

Tempo di lettura

17ore

• Commercio e vendita
• Computer, IT, programmazione
• Economia e affari
• Tecnologia e tecnica

Maggiori informazioni sul libro

The book offers insights into navigating the competitive landscape of the App Store, where over 300,000 apps vie for attention. It emphasizes the importance of strategic planning and organization in achieving consumer awareness and sustaining sales for iOS apps. Updated for iOS 4, it combines marketing and business strategies with design and development processes, equipping developers with the tools needed to enhance their app's chances of success in a crowded market.

Per saperne di più

Lingua: Inglese

Pubblicato: 2011

(In brossura)