Evaluating measurement properties of collage research

Development of brand representations

Autori

• Daniel Lehmann

Parametri

• Economia e affari

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The paper delves into the measurement properties of collage research within the context of business economics, focusing on both offline and online marketing. It begins with a classification of qualitative and visual research methods before detailing the collage technique. Key characteristics and various aspects of collages are explored, providing insights into their effectiveness as a research tool.

Lingua: Inglese

Pubblicato: 2009

(In brossura)