Needs Analysis Based Curriculum Design for Business English Students

A Case Study of Shandong Jiaotong University

Autori

• Juan Li

Parametri

• 116 pagine
• 5 ore di lettura

• Pedagogia

Maggiori informazioni sul libro

Focusing on the evaluation of a provincial university's Business English curriculum, this research employs needs analysis theory to assess the requirements of undergraduates, graduates, employers, and teachers. Utilizing both quantitative and qualitative methods, it includes a four-year longitudinal study comparing English proficiency improvements between Business English students and traditional majors, measured by TEM-4 and TEM-8. While based on a single case study, the findings offer valuable insights for enhancing Business English curriculum design at similar academic institutions.

Lingua: Inglese

Pubblicato: 2019

(In brossura)