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Focusing on the United Arab Emirates, this book explores the sustainability of creativity and innovation in organizations, presenting a toolkit to identify strategic gaps. It emphasizes the importance of these elements as key drivers of competitive advantage and offers practical strategies for enhancing innovation. With a blend of best practices and original research, it serves as an essential resource for professionals committed to fostering sustainable development in the Middle East.
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Fostering Creativity and Innovation, Flevy Lasrado
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- 2019
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