Entrepreneurship Strategy

Changing Patterns in New Venture Creation, Growth, and Reinvention

Autori

• Lisa K. Gundry
• Jill R. Kickul

Parametri

• 424 pagine
• 15 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on entrepreneurship throughout various stages of business growth, this book provides actionable strategies tailored for emerging, growing, and established ventures. Written from the perspective of founders and entrepreneurial teams, it equips readers with practical tools designed to enhance their ventures' potential for success and sustainability. The authors, Lisa K. Gundry and Jill R. Kickul, deliver insights that are both engaging and applicable, making it a valuable resource for entrepreneurs at any stage.

Lingua: Inglese

Pubblicato: 2006

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