Franchising Globally

Innovation, Learning and Imitation

Autori

• I. Alon

Parametri

• 253 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring franchising through both entrepreneurial and international lenses, this groundbreaking book offers a comprehensive analysis of the subject. It features theoretical discussions alongside practical examples, highlighting various international franchising practices. Additionally, it includes in-depth micro and macro studies of franchising environments across different global regions, making it a valuable resource for understanding the complexities of franchising worldwide.

Lingua: Inglese

Pubblicato: 2010

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