Essentials of Marketing

Autori

• Frances Brassington
• Stephen Pettitt

Parametri

• 624 pagine
• 22 ore di lettura

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Focusing on the intersection of theory and practical application, this essentials text explores various marketing strategies across different industries. It emphasizes the need for innovative responses in diverse situations. With a lively writing style and engaging design, it serves as a concise resource for students, providing all the fundamental information necessary for a short introductory course in marketing.

Lingua: Inglese

Pubblicato: 2012

(In brossura)