Essentials of marketing

Autori

• Frances Brassington
• Stephen Pettitt

Parametri

• 511 pagine
• 18 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.

Lingua: Inglese

Pubblicato: 2005

(In brossura)