Dictionary of marketing

Autori

• A. Ivanovic

Parametri

• 275 pagine
• 10 ore di lettura

• Marketing e PR
• Tecnologia e Ingegneria

Maggiori informazioni sul libro

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

Lingua: Inglese

Pubblicato: 1991

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