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The I-We-They Principle explores how individuals perceive themselves and their cultural groups in relation to others. It highlights that perceived distance and complexity influence our thoughts and feelings about different cultures. Specifically, a greater distance leads to simpler, often negative judgments, while a closer connection fosters a more nuanced and positive understanding. This analysis is rooted in cultural studies and aims to enhance intercultural management awareness.
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Respecting Foreigners, Gebhard Deißler
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- 2011
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