Naked Marketing

A journey to the future of marketing

Autori

• J. Christian Andersen

Parametri

• 132 pagine
• 5 ore di lettura

• Diritto
• Economia e affari
• Letteratura giuridica
• Scienze sociali

Maggiori informazioni sul libro

The book explores the decline of traditional marketing methods and emphasizes the challenges in capturing consumer attention in an oversaturated market. It argues that conventional advertising often fails to engage audiences, labeling it as a costly approach for brands that lack creativity. The author advocates for innovative strategies that break away from the mundane, encouraging marketers to embrace more dynamic and captivating techniques to connect with consumers effectively.

Lingua: Inglese

Pubblicato: 2015

(In brossura)