The Sponsor

Notes on Modern Potentates

Autori

• Erik Barnouw

Parametri

• 220 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.

Lingua: Inglese

Pubblicato: 2003

(In brossura)