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Ad Science: Myth or Method

Autori

Richard

Parametri

Pagine: 140pagine
Tempo di lettura: 5ore

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The book explores the intersection of science and creativity in advertising, emphasizing that while data analysis and psychological insights are crucial for understanding audiences, they should not overshadow the importance of emotional connection. It argues that effective advertising requires a balance between scientific principles, such as A/B testing, and creative elements like storytelling and humor. Ultimately, the most compelling ads emerge from combining analytical insights with imaginative expression, transforming data into resonant and impactful marketing messages.

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Ad Science: Myth or Method, Richard

Lingua
Pubblicato: 2024
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Titolo: Ad Science: Myth or Method
Sottotitolo: DE
Lingua: Inglese
Autori: Richard
Editore: tredition
Pubblicato: 2024
Formato: In brossura
Pagine: 140
ISBN13: 9783384235596
Tag: Arte / Cultura, Design
Descrizione: The book explores the intersection of science and creativity in advertising, emphasizing that while data analysis and psychological insights are crucial for understanding audiences, they should not overshadow the importance of emotional connection. It argues that effective advertising requires a balance between scientific principles, such as A/B testing, and creative elements like storytelling and humor. Ultimately, the most compelling ads emerge from combining analytical insights with imaginative expression, transforming data into resonant and impactful marketing messages.