Acquisition of EasyJet plc. by British Airways plc.

Autori

• Sebastian Meyer

Parametri

• Economia e affari

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Focusing on a significant strategic shift for British Airways, the paper proposes the acquisition of low-cost carrier EasyJet. It outlines a comprehensive implementation plan and a strategic management framework to support this major change. The analysis is rooted in business economics and corporate governance principles, demonstrating a clear understanding of the complexities involved in corporate strategy and operations. This academic work, graded 2.0 at Anglia Ruskin University, reflects a thorough exploration of the potential impacts and logistics of such a merger.

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Lingua: Inglese

Pubblicato: 2007

(In brossura)