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Focusing on the critical role of innovation in business, this essay emphasizes its importance as a growth driver across various industries. It defines innovation and distinguishes it from change and invention, using Apple Inc. as a key example to illustrate its impact. The discussion culminates with an analysis from a shareholder perspective, highlighting how rapid development of new products and services is essential for companies to thrive in a competitive market.
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The Significance of Innovation for Business, Mehmet Sarialtin
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- 2013
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