Retail Therapy

Making Strategic Relationships Work

Autori

• R. Jones

Parametri

• 200 pagine
• 7 ore di lettura

• Economia e affari
• Scienze sociali

Maggiori informazioni sul libro

The book explores the vital relationships between customers, shareholders, employees, and suppliers, offering innovative strategies to enhance these connections. It introduces a new brand theory aimed at boosting customer loyalty and service, while also providing insights into optimizing supply chain structures for excellence. Job satisfaction is redefined for modern needs, emphasizing the importance of human elements in strategic planning. Blending practical retail experience with contemporary theory and humor, it serves as a compelling guide to successful retail strategies.

Lingua: Inglese

Pubblicato: 2003

(In brossura)