Luxury Consumer Archetypes

And how to service them

Autori

• Michael Boot

Parametri

Pagine

96pagine

Tempo di lettura

4ore

• Economia e affari

Maggiori informazioni sul libro

Exploring the evolving luxury market, this book delves into consumer motives and trends, highlighting the shift from ownership to experiential value among newer generations. It presents a comprehensive theoretical framework that combines established consumer demand and marketing models, serving as both a practical guide for luxury marketers and an insightful resource for consumers. Enhanced by quotes from industry leaders, the book culminates in a case study applying the framework to biofuels, offering a fresh perspective on luxury consumption and production.

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Lingua: Inglese

Pubblicato: 2017

(In brossura)