Anime's Media Mix

Franchising Toys and Characters in Japan

Autori

• Marc Steinberg

Parametri

• 336 pagine
• 12 ore di lettura

• Anime
• Anime
• Giappone
• Saggistica

Maggiori informazioni sul libro

Exploring the concept of "media mix," the book delves into anime as a distinct cultural production and consumption method, transcending its identity as merely Japanese animation. Marc Steinberg illustrates how anime has influenced broader media convergence, highlighting its significance in both Japanese and Western contexts. This analysis reveals the intricate connections between anime and various forms of media, showcasing its impact on contemporary cultural landscapes.

Lingua: Inglese

Pubblicato: 2012

(In brossura)