Users, Not Customers

Who Really Determines the Success of Your Business

Autori

• Aaron Shapiro

Parametri

• 256 pagine
• 9 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

The book emphasizes the shift from traditional customer-centric approaches to a focus on users—individuals engaging with a brand through digital platforms, regardless of their purchasing history. It argues that understanding and catering to these users is essential for driving growth and profitability in the modern business landscape. By prioritizing user engagement and value, companies can become indispensable, ultimately leading to increased financial success.

Lingua: Inglese

Pubblicato: 2013

(In brossura)