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The concept of cultural DNA represents the essential cultural information inherent to individuals, likened to bio-engineering through the lens of cultural engineering. This exploration delves into how cultural elements shape business management and corporate governance, particularly in the context of intercultural management. The essay emphasizes the significance of understanding cultural nuances to enhance organizational effectiveness and foster better communication in diverse environments.
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Cultural Engineering - Beyond Cultural Relativism, Gebhard Deißler
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- 2011
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