Niche Envy: Marketing Discrimination in the Digital Age

Autori

• Joseph Turow

Parametri

• 225 pagine
• 8 ore di lettura

• Saggistica

Maggiori informazioni sul libro

The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.

Lingua: Inglese

Pubblicato: 2006

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