A Practical Guide to Entrepreneurship

How to Turn an Idea Into a Profitable Business

Autori

• Daniel Rowles

Parametri

• 304 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on practical guidance, this book offers a comprehensive exploration of entrepreneurship through well-researched content, case studies, and exercises. It's designed as a textbook for undergraduates, postgraduates, and MBA students, providing a contemporary overview and solid learning experience. Additionally, it serves as a valuable resource for aspiring entrepreneurs, featuring sections on idea generation, academic models, and new developments, along with supplementary online materials for enhanced learning.

Lingua: Inglese

Pubblicato: 2012

(In brossura)