Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int

Autori

• Michael A. Cusumano

Parametri

• 388 pagine
• 14 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the key principles that drive long-term business success, the author analyzes 30 years of research on leading companies like Microsoft, Apple, and Google. He identifies six fundamental strategies that enable organizations to adapt and thrive amidst market and technological shifts. This insightful exploration provides valuable guidance for businesses aiming to navigate the complexities of the modern landscape effectively.

Lingua: Inglese

Pubblicato: 2012

(In brossura)