Contingency of Strategic Corporate Management

The Success of Facebook, Google and Co., and why Luck remains Predominant

Autori

• Heiko Schmolke

Parametri

• Economia e affari

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The study explores the significance of contingency in strategic corporate management through ontological and modal logical perspectives. It contextualizes current economic, societal, and scientific conditions to highlight its relevance. The paper outlines the meaning, purpose, and structure of strategic corporate management, providing a comprehensive overview of essential elements. Additionally, it distinguishes the contingency approach from the traditional situational approach, originally developed in the 1960s by British and American scholars, emphasizing its unique contributions to management theory.

Lingua: Inglese

Pubblicato: 2019

(In brossura)