Basic and Advanced Focus Groups

Autori

• David L. Morgan

Parametri

Pagine

216pagine

Tempo di lettura

8ore

• Economia e affari
• Libri di testo
• Libri di testo universitari
• Pedagogia
• Scienze sociali

Maggiori informazioni sul libro

Offering a comprehensive view of focus groups, the book emphasizes a dual perspective that explores both the methodology and the rationale behind it. It challenges the notion of a singular correct approach to conducting research, encouraging readers to understand the flexibility and variety in focus group techniques. This insightful guide is ideal for those looking to deepen their understanding of qualitative research methods.

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Lingua: Inglese

Pubblicato: 2018

(In brossura)