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The seminar paper explores the motivations behind the internationalization of companies, focusing on the interplay between offline and online marketing strategies. It provides a comprehensive analysis of various factors influencing businesses to expand into global markets, drawing on case studies and theoretical frameworks. The paper aims to enhance understanding of international marketing dynamics, making it a valuable resource for students and professionals in the field.
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Reasons for the Internationalisation Process of Companies, Harald Ebner
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- Pubblicato
- 2011
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