Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Autori

• Andrea Fryrear

Parametri

• 214 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The book delves into the urgent need for marketing to evolve beyond mere survival in the face of digital disruption. It emphasizes that audiences now expect excellence, which can only be achieved through agility. By examining the history of marketing, it outlines a transformative path toward an Agile future, encouraging marketers to adapt and thrive in a rapidly changing landscape.

Lingua: Inglese

Pubblicato: 2017

(In brossura)