Bookmercial Marketing

Why Books Replace Brochures in the Credibility Age

Autori

• Victor Cheng

Parametri

• 180 pagine
• 7 ore di lettura

• Business & Management

Maggiori informazioni sul libro

The book highlights the overwhelming number of advertisements people encounter daily, emphasizing that most are ignored. It explores the growing frustration consumers feel towards traditional marketing tactics, such as ads, junk mail, and cold calls. By addressing these challenges, the author aims to provide insights into more effective strategies for engaging customers in a world saturated with promotional content.

Lingua: Inglese

Pubblicato: 2008

(In brossura)