Innovation and Entreprenuership

Innovation and Entrepreneurship application in healthcare sector

Autori

• Verkha Rani

Parametri

• 100 pagine
• 4 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the innovative strategies of GE Healthcare, this book delves into a comprehensive business plan that includes an analysis of the existing business model, VARIAM, and PESTLE macro-environment factors. It highlights the development of a low-cost brain monitoring device, its market impact, and a new business model aimed at creating value over the next three years. The book also outlines a management product development plan, addressing challenges in knowledge management and commercialization, while employing frameworks like VARIM and the Stage-gate process.

Lingua: Inglese

Pubblicato: 2019

(In brossura)