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Market-driven organizations have proven to outperform their competitors, yet many companies struggle to adopt this approach due to internal obstacles. George Day, a leading expert in marketing strategy, offers insights from his extensive experience and previous work to present a practical framework for establishing a market-driven organization. By addressing the challenges posed by internal processes, structures, and incentives, Day provides actionable strategies for firms aiming to enhance customer value and achieve competitive advantage.
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The Market Driven Organization, George S. Day
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- 2007
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