Advertising, the Media and Globalisation

A World in Motion

Autori

• John Sinclair

Parametri

• 168 pagine
• 6 ore di lettura

• Giornalismo e Pubblicistica
• Storia

Maggiori informazioni sul libro

Focusing on contemporary trends in advertising and media, the book explores how advertising influences the globalization of consumer culture through a detailed, region-by-region analysis. It addresses public concerns about the commercialization of culture and its effects on social and personal life. By assessing these issues in various regional, national, and global contexts, the book provides insights into the complexities and implications of advertising practices today. Key topics include the intersection of culture, consumerism, and societal impact.

Lingua: Inglese

Pubblicato: 2012

(In brossura)