Social Networking Technologies and Their Implications for Commerce

The growing phenomenon of social media is affecting the way by which marketing and advertising are carried out

Autori

• Tom Page
• Gisli Thorsteinsson

Parametri

Pagine

60pagine

Tempo di lettura

3ore

• Economia e affari

Maggiori informazioni sul libro

The emergence of Social Commerce is reshaping consumer behavior, driven by the rapid growth of social networking sites like Facebook, which boasts over 600 million active members. This report explores how these platforms influence communication and purchasing decisions, with consumers forming social tribes to secure the best deals. The reliance on peer recommendations is transforming marketing strategies, compelling professionals to adapt their approaches to engage effectively with this new consumer landscape.

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Lingua: Inglese

Pubblicato: 2011

(In brossura)