Tourism Marketing for Cities and Towns

Using Social Media and Branding to Attract Tourists

Autori

• Bonita Kolb

Parametri

• 246 pagine
• 9 ore di lettura

• Economia e affari
• Hobby

Maggiori informazioni sul libro

Focusing on place marketing theory tailored for the tourism sector, this book emphasizes the importance of creating a branded destination. It highlights promotional planning, authenticity, and the strategic use of social media to enhance personal experiences for visitors. Featuring a variety of international examples and insights from diverse stakeholders, it offers a comprehensive understanding of effective tourism marketing practices for cities and towns.

Lingua: Inglese

Pubblicato: 2017

(In brossura)