Introduction to Advertising

Autori

• Arthur Judson Brewster
• Herbert Hall Palmer

Parametri

• 392 pagine
• 14 ore di lettura

• Pubblicità vintage

Maggiori informazioni sul libro

Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.

Lingua: Inglese

Pubblicato: 2001

(In brossura)