International Business: The Challenge of Global Competition W/ Student CD, Map, Powerweb, and Cesim Simulation

Autori

• Donald Ball
• Wendell H. McCulloch
• Paul L. Frantz

Parametri

• 710 pagine
• 25 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..

Lingua: Inglese

Pubblicato: 2001

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