Product Research Rules

Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight

Autori

• C Todd Lombardo
• Aras Bilgen

Parametri

• 260 pagine
• 10 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Imprenditoria

Maggiori informazioni sul libro

"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.

Lingua: Inglese

Pubblicato: 2020

(In brossura)