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Research Methods for Managers

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  • 196pagine
  • 7 ore di lettura

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Now revised and updated, this bestselling introductory text helps management students with the methods they need when undertaking project work, at first degree, diploma, MBA or Doctorate level. `Strengths of the text lie with the emphasis on a creative multimethods approach, the accesssible argument for validity and relevance of ethnographic methods in business and management research and the relative clarity with which philosophical issues are exposed' - Human Resource Management Journal

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Research Methods for Managers, John Gill, Julian P. Johnson

Lingua
Pubblicato
1997
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Lingua
Inglese
Pubblicato
1997
Formato
In brossura
Pagine
196
Serie
Tag
Saggistica, Commercio, Business & Management, Gestione & HR
Valutazione
3 su 5
Descrizione
Now revised and updated, this bestselling introductory text helps management students with the methods they need when undertaking project work, at first degree, diploma, MBA or Doctorate level. `Strengths of the text lie with the emphasis on a creative multimethods approach, the accesssible argument for validity and relevance of ethnographic methods in business and management research and the relative clarity with which philosophical issues are exposed' - Human Resource Management Journal