This book argues that a business culture based on embedded socio-cultural norms was an important element in the success of the British-Atlantic economy 1750-1815.
Mondi del Settecento Serie
Imbarcatevi in un viaggio attraverso il tumultuoso XVIII secolo, un'era definita dagli ideali dell'Illuminismo, dai rivolgimenti sociali e dall'alba della rivoluzione. Questa serie approfondisce le vite di individui di tutto lo spettro sociale, dalla brillante aristocrazia alla gente comune, esaminando come le loro scelte abbiano plasmato il mondo moderno. Ogni volume offre una ricca esplorazione delle macchinazioni politiche, delle arti emergenti e delle correnti filosofiche che caratterizzarono questo periodo cruciale. È un'immersione avvincente in una storia che continua a risuonare.


Ordine di lettura consigliato
"This book is concerned with the eighteenth-century typographer, printer, industrialist and Enlightenment figure, John Baskerville (1707-75). Baskerville was a Birmingham inventor, entrepreneur and artist with a worldwide reputation who made eighteenth-century Birmingham a city without typographic equal, by changing the course of type design. Baskerville not only designed one of the world's most historically important typefaces, he also experimented with casting and setting type, improved the construction of the printing press, developed a new kind of paper and refined the quality of printing inks. His typographic experiments put him ahead of his time, had an international impact and did much to enhance the printing and publishing industries of his day. Yet despite his importance, fame and influence many aspects of Baskerville's work and life remain unexplored and his contribution to the arts, industry, culture and society of the Enlightenment are largely unrecognized."-- Provided by publisher