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Focusing on the intersection of art and science, this book delves into the branding of industrial products, offering a comprehensive exploration of key concepts and theories. It features numerous case studies that showcase successful branding strategies in the industrial sector, making it a valuable resource for understanding how to effectively market these goods.
Acquisto del libro
B2B Brand Management, Philip Kotler, Waldemar Pfoertsch
- Lingua
- Pubblicato
- 2010
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- (In brossura)
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